Released on: March 12, 2008, 4:04 am

Press Release Author: Ghanshyam Shah

Industry: Internet & Online

Press Release Summary: \"Reputation management\" here portrays what happens when you
have a problem arise in SERPs, i.e. search engine result pages. Reputation
management is a major pain for brands and businesses;

Press Release Body: \"Reputation management\" here portrays what happens when you have
a problem arise in SERPs, i.e. search engine result pages. Reputation management is
a major pain for brands and businesses; whether this arises due to bloggers or
social media site jumping on negative news - which might have resulted due to
disgruntled customers or left-away X-employees, low morale competitors, etc.

In the online world with Search Engine results, Reputation management can be quite
challenging, and more than this, you have frustrated clients who are pressured to
make the negative content "go away". But you can't make it just "go-away". If this
has been a newspaper or pamphlet in an off-line media, you may throw this away; or
even if this is broadcasted, this very rarely has a re-run so that the negative
marketing has a real "go away" overtime. This may not bother you as much the
negative marketing in an online-media would. In the online world, the information
posted about you stays online, long time, accumulates links, and is always
accessible from anywhere. Negative content in the search results won't "JUST GO
AWAY." You will need to continuously get in this and create positive online content
about your brand / business across the web so that unfavorable content is pushed
down in search results by this positive content.

We at Semaphore Software have more than 15 years of rich experience in Offshore
Software Development Projects, Web Design and Development and Search Engine
Optimization Services.

We at Semaphore Software offer highly experienced SEO services to our clients. Our
SEO and SEM skills get our client's website to Top Rankings in the search engines
and also result in increase in page rank of their website; giving our customers high
satisfaction. We have expertise in Keyword Research, Analysis, On-page Optimization,
Search Engine Marketing activities like:
Manual Submission of your website URL in Search Engines
Manual Submission of your website URL in Quality Directories
Link Exchange
Manual Submission of your articles into Quality Article sites/ directories
Manual Submission of your press-notes into Quality Press Release sites/ directories
We also go for high quality link building efforts by Social Media Optimization/
Marketing.

Semaphore has a big list of clients that varies from small businesses to
world-renowned brands. Three of our clients who are Big Brands across the whole
world (names not mentioned as agreed upon with the clients) were severely affected
with negative marketing and the negative links were positioned in the first SERP
i.e. in the first ten results. It was driving towards a big loss towards the
credibility of these Big Brands. We at Semaphore accepted this challenge and within
a short span of 6 months were successful in driving these negative links back over
10-12 pages for all these three brands.

We called this "Search Engine Reputation Management" that sounds like an unlikely
marriage. Search engine reputation management fuses two formerly separate faculties;
reputation management and SEO. Reputation management has traditionally been the job
of public relations specialists while SEO, a process of optimizing web pages to rank
high in the search engines for specific keywords, is considered a function of
marketing and promotion. Together they can do double duty and provide a hybrid form
of risk management.

As also put earlier, our clients' businesses were affected so much that they were
ready to spend a few thousand dollars to overcome these 'reputation management'. Our
SEO experts at Semaphore planned definite strategies creating 12- 20 micro-sites and
optimizing them with applying SEM campaigns for each of these. Our Press Release
submissions, social bookmarking and posting positive content of our clients'
businesses into social media sites, blogs and forums proved to be very useful in
achieving us our goals and objectives. It is projected (by one of the clients) that
through the SERM activities, over a period of time client will save a few million $.

Semaphore Software has a 100% success ratio in achieving its project objectives and
thus giving our clients a high level satisfaction. Semaphore has an independent
division for Search Engine Optimization with highly experienced SEO professionals.
Semaphore also provides them high quality training on regular basis.

Coming back to Reputation Management, a negative marketing not only damages your
credit but also destroys your business to a big deal- putting your business into a
bin. Hence, before this destroys you, it is always wise to go for Search Engine
Reputation Management through a Professional SEO company like our clients did.



Web Site: http://www.semaphore-software.com/seo/search_engine_optimization.htm

Contact Details: Author Name:
Ghanshyam Shah

Author Details:
Ghanshyam Shah is the Project Leader in the Search Engine Optimization and On-line
Marketing Division of Semaphore Software- an Offshore Software Development Company
that is offering IT outsourcing services in USA, UK, Europe and countries all round
the world.

Semaphore Software
North America
124 Windsor St.
2nd Floor
Kearny, NJ 07032
United States
201-777-2366